Types of Consumer Data – Old and New
Consumer data is quite simply information about people who buy or use your service. In the fast growing world of commerce with extreme competition, consumer data is a resource most businesses will buy...
View ArticleProtecting Children’s Consumer Data – COPPA
Consumer Data, the big new commodity, is an essential tool for marketing businesses and brands. There has been a whole lot of ‘Who Ha’ about the way consumer data is being collected and utilized on the...
View ArticleProtecting Children’s Consumer Data And Personal Data – Is Enough Being Done?
Consumer data is key to any marketing campaign. Online marketing has become a highly successful resource for marketers and there are ever-increasing technologies to obtain, track and utilize consumer...
View ArticleTracking Children on the Internet – The Stalkers of Children’s Consumer Data...
If a stranger were stalking your child you would be furious, in fact the whole community would be. The need to protect children is a very instinctual urge. Protecting children’ identity is as equally...
View ArticleAre Advertisers being Unfairly Scapegoated as Consumer Data Mining Monsters?
If you asked users online, if they would prefer to ‘give up’ (because lets be fair it is like an addiction) Facebook, Twitter, Myspace, Foursquare and other social media sites, as the only means to...
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